Client
Victor Lounge
Role
Brand Designer
Year
2021
Sector
Food and drinks
Overview
Challenge: Transform Victor Lounge's ordinary fresh fruit juices into exclusive and visually appealing products, capable of capturing customers' attention.
UX/UI Process
I immersed myself in a world of flavors and creativity, imagining every taste as a blank canvas. I explored botanical illustrations, playful characters, and bold palettes, creating visual stories that reflected the essence of each fruit. Imagine juicy oranges bursting with sunshine on the label, or relaxing lavender sprigs adorning the chamomile bottle.
Conclusion
The packaging of Victor Lounge juices is a testament to my passion for merging artistic expression with strategic design. It represents a reminder that even the simplest things, like a glass of juice, can be elevated to an experience of pure pleasure.
Victor Frullatini: Product and Brand Design